e-Commerce

Course Objectives

At the end of the course the student will have the ability to:

  • Understand the concepts of IT, Networking and the Internet to support e-commerce activities.
  • Appraise and match different e-commerce models to organisation's needs.
  • Conduct an appraisal of the organisation and its abilities and capabilities to apply e-commerce as
  • part of its business strategy
  • Develop business plans to implement e-commerce for the organisation
  • Implement necessary changes to infrastructure and systems for the effective implementation of e-commerce for the organisation.

Course Content

Introduction
Introduction to e-business and e-commerce
E-commerce fundamentals
E-Business infrastructure
E-environment

Strategy and Applications
E-business strategy
Supply chain management
E-procurement
E-marketing
Customer relationship management

Implementation
Change Management
Analysis and design
Implementation and maintenance

Recommended Text

Book Title -: Electronic Commerce
Author -: Gary Schneider
Publisher -: Thomsons
ISBN No -: 9780538469258

 

Syllabus