e-Commerce
Course Objectives
At the end of the course the student will have the ability to:
- Understand the concepts of IT, Networking and the Internet to support e-commerce activities.
- Appraise and match different e-commerce models to organisation's needs.
- Conduct an appraisal of the organisation and its abilities and capabilities to apply e-commerce as
- part of its business strategy
- Develop business plans to implement e-commerce for the organisation
- Implement necessary changes to infrastructure and systems for the effective implementation of e-commerce for the organisation.
Course Content
Introduction
Introduction to e-business and e-commerce
E-commerce fundamentals
E-Business infrastructure
E-environment
Strategy and Applications
E-business strategy
Supply chain management
E-procurement
E-marketing
Customer relationship management
Implementation
Change Management
Analysis and design
Implementation and maintenance
Recommended Text
Book Title -: Electronic Commerce
Author -: Gary Schneider
Publisher -: Thomsons
ISBN No -: 9780538469258
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