Syllabus

How to set up a business in Asia - MK 443

Course Objectives

This course aims at teaching the students the bases needed to start a business in Asian markets:
in using their understanding of the local environment.

Course Content

What do you know about Asian markets?
DOING BUSINESS IN ASIA
Selecting your market
Which will be the best market for my product?
ASIA AS A MARKET:
Japan Korea - China - Aseanies
Is my product or service needed in Asia?
WHO ARE THE PLAYERS?
Who are my competitors: which competition (local, international, national)
do I have to face in the selected industry?
ASIAN BUSINESS LOGIC
Will my product or service need to be adapted for Asian markets?
ENTRY STRATEGIES
How do I learn about differing customs in Asia, which could affect my company?
LEGAL FORMS
How do I get my company into Asia? How to open an office? How do I get a factory stared?
FINANCING
How can I finance my international sales? How much does it cost to start a business in Asia?
CORPORATING IN COUNTRY-BASED PARTNERSHIP
How to find my local partner? Can I set up a wholly-owned business?
ORGANIZING
How will I organize the structure of my business? Regional headquarters or not?
MANAGING HUMAN RESOURCES
How do I get qualified people of HR for my planned Asian venture?
Recruiting local staff or expatriate?
PROTECTION OF INTELLECTUAL PROPERTY IN ASIA
How will I protect my brand, logo or patent ? What can I do if my products are pirated ?
DIFFERENCES BETWEEN MANAGEMENT AND CORPORATE STRUCTURE IN ASIA AND THE WEST

Recommended Text:
Strategies for Asia Pacific: beyond the crisis, Philippe Lasserre and Helmut Schutte