How to set up a business in Asia - MG 443

Course Objectives

  1. Identify the impact of major cultural factors on the work environment.
  2. Compare and contrast the major legal systems.
  3. Explain how the major international trade agreements work.
  4. Compare, contrast and give examples of the major types of trading blocs and free trade zones.
  5. Compare and contrast fixed and floating exchange rates.
  6. Explain how contracts and options work on the futures market.
  7. Explain how to transport something from one country to another.
  8. Identify tariff charges and explain how they are calculated for any product entering any country that belongs to the WTO.
  9. Compare and contrast the major corporate and business level strategies used in international business.
  10. Describe the basic functional level strategies covered in this course and apply them to international settings.

Course Content

  • What do you know about Asian markets?
  • Major Regional Trade Association & Preferential Trade Agreement
  • Deciding whether to go abroad
  • Deciding which market to enter
  • Political and Regulatory Climate
  • Economic Consideration
  • Social Consideration
  • Entry Modes Selection
  • Business Setting Up
  • Decide on the Marketing Program
  • Pricing for International Markets
  • Distribution for International Markets
  • Global Promotion Strategies

Recommended Text:

Philip Kotler, Marketing Management: An Asian Perspective, 15th Edition, Prentice Hall, 2015

John W. Mullins, The New Business Road Test, Prentice Hall, 4th Edition, 2013

The World Bank South Asia Economic Update 2010: Moving Up, Looking East , published by Dipak, and World Bank, 2010