Creative Process for Business Major - MG 430

Course Objectives

  1. To examine the competitive advantages of the business compared to the existing and potential competition
  2. To evaluate and focus on the opportunities which are available in either the macro or the micro markets.
  3. To identify the target markets and describe the benefits/drawbacks of the products or services on offer.
  4. To explain how to create sustainable advantages for a business in the long run.
  5. To analyze the entrepreneurís aspirations and ambitions and the need to take risks.
  6. To evaluate the relationship between all the links in the entire value chain.
  7. To explain and justify the CSFs (critical success factors) and how these may be applied.

Course Content

  • Creativity and its importance in business
  • Blocks to creativity
  • Theories of creativity and the creative problem solving process
  • Objective finding, fact finding and problem finding/definition
  • Morphological analysis and related techniques
  • Brainstorming and its variants
  • Lateral thinking and associated methods
  • Big Picture Thinking
  • Synectics
  • Paradigm breaking techniques and ideation methods
  • Evaluation
  • Implementation ideas
  • Computer-Assisted Creative Problem Solving

Recommended Text:

CAPT (Center for the Advancement of Process Tech)l Process Technology Equipment, 1/e Pearson Prentice Hall. 2010

Anupindi, Chopra, Deshmukh, Van Mieghem & Zemel. Managing Business Process Flows, 3/e Pearson Prentice Hall. 2012