BBA Recommended Text Books & Readings

Subject Book Details
College English 1John Langan. Reading and Study Skills. (7th Edition). McGraw Hill Book Company. 2000
Raymond Murphy. Essential Grammar In Use. Cambridge University Press. 2001
College English 2John Langan. Reading and Study Skills. (7th Edition). McGraw Hill Book Company. 2000
Raymond Murphy. Essential Grammar In Use. Cambridge University Press. 2001
Introduction to EconomicsPaul Heyne, Peter Boettke, David Prychitko. The Economic Way Of Thinking (10th Edition). Science Research Associates, Chicago. 2009
William Alan Bartley, Eugene A. Diulio, Dominick Salvatore. Principles of Economics. McGraw-Hill Professional. 2003 Arleen J. Hoag, John H. Hoag. Introductory Economics. World Scientific. 2006
Mathematics 1Frank, Jr Ayres, Philip A. Schmidt. Schaum's Outline of College Mathematics. McGraw-Hill Professional. 2003.
College Mathematics for Business, Economics, Life Sciences & Social Sciences, 11th Edition, Raymond A. Barnett, Michael R. Ziegler, Karl E. Byleen, Prentice Hall, 2007
Frank, Jr. Ayres, George J. Hademenos, Philip A. Schmidt. College Mathematics. McGraw-Hill Professional. 2001.
OA Ivanov. Easy as Pi? An Introduction to Higher Mathematics. Springer, New York. 1998
Mathematics 2Frank, Jr Ayres, Philip A. Schmidt. Schaum's Outline of College Mathematics. McGraw-Hill Professional. 2003
Frank, Jr. Ayres, George J. Hademenos, Philip A. Schmidt. College Mathematics. McGraw-Hill Professional. 2001.
OA Ivanov. Easy as Pi? An Introduction to Higher Mathematics. Springer, New York. 1998.
Introduction to Computer & ApplicationDinesh Maldasani. Learning Computer Fundamentals, MS Office, Internet, and Web Technology. Firewall Media. 2005
Stacey C. Sawyer, Brian K. Williams, Sarah Hutchinson Clifford. Using Information Technology. McGraw-Hill Education - Europe. 1999
Joe Kraynak. The Complete Idiot's Guide to Computer Basics. Alpha Books. 2004
Introduction to AccountingShaari Isa. Accounting Principles. Pearson Prentice Hall. 2004
Frank Wood & Alan Sangster. Business Accounting 1 (9th Ed.). Prentice Hall, 2002. ACCA Certified Accounting Technician Paper 1. BPP Professional Publications
Business English and Communication 1Barnet, Stubbs & al. The practical guide to Writing. Addison-Wesley Educational publishers. 2002.
John Langan. College Writing Skills. McGraw-Hill. 2000.
Business MathematicsCharles D. Miller, Stanley A. Salzman, Gary Clendenen. Business Mathematics (10th Edition). Addison Wesley. 2005.
Kalman Goozner, Calman Goozner. Business Mathematics. Barron's Educational Series. 2000.
Joel Lerner. Schaum's Outline of Basic Business Mathematics. McGraw-Hill Professional. 1999.
Principles of MarketingKotler/Armstrong. Principles of marketing (10th edition). Prentice Hall. 2002.
James Finch et al. Clep Principles of Marketing. Research & Education Assoc. 2005.
Michael J. Thomas, Colin Egan. CIM Handbook of Strategic Marketing. Elsevier. 1998.
MicroeconomicsCase & Fair. Principles of Economics (7th Edition). Prentice Hall. 2004
J Bruce Lindeman. Microeconomics. Barron's Educational Series. 2002.
Lawrence A Boland. The Principles of Economics. Routledge (UK). 1995.
Presentation and Writing MethodsBarnet, Stubbs & al. The practical guide to Writing. Addison-Wesley Educational publishers. 2002.
John Langan. College Writing Skills. McGraw-Hill. 2000
Accounting 1Williams, Haka, Bettner & Meigs. Financial Accounting (International Edition). McGraw Hill. 2002
Joel J Lerner, James A Cashin, Daniel L Fulks. Principles of Accounting. McGraw-Hill Professional. 2001.
Joel Lerner, James A. Cashin. Schaum's Outline of Principles of Accounting. McGraw-Hill Professional. 1998
Accounting 2Williams, Haka, Bettner & Meigs. Financial Accounting (International Edition). McGraw Hill. 2002
Joel J Lerner, James A Cashin, Daniel L Fulks. Principles of Accounting. McGraw-Hill Professional. 2001.
Joel Lerner, James A. Cashin. Schaum's Outline of Principles of Accounting. McGraw-Hill Professional. 1998
Principles of ManagementJ. Crawshaw & J. Chambers. A Concise Course in Advanced Level Statistics. Stanley Thornes (ltd). 2001.
John E. Freund & Benjamin M. Perles. Statistics, A First Course. Prentice Hall. 2003.
Introduction to International BusinessM. R. Czinkota, Ilkka A.Ronkainen, M. H. Moffett. International Business (7th edition). Thomson South-Western.
Francis Cherunilam. International Business. Prentice Hall of India. 2004
Monye. International Business Blueprint. Blackwell Publishing. 1999.
Quantitative Business Methods 1DR Anderson, DJ Sweeney & TA Williams. An Introduction to Management Science (10th edition). South-Western College Publishing. 2002.
Adil Hasan Mouhammed. Quantitative Methods for Business and Economics. Sharpe. 1999.
Diana Bedward. Quantitative Methods. Elsevier. 1999
Quantitative Business Methods 2DR Anderson, DJ Sweeney & TA Williams. An Introduction to Management Science (10th edition). South-Western College Publishing. 2002.
Adil Hasan Mouhammed. Quantitative Methods for Business and Economics. Sharpe. 1999.
Diana Bedward. Quantitative Methods. Elsevier. 1999.
Business EthicsFraedrich,Ferrell. Business Ethics: Ethical Decision Making and Cases (5th Edition). Houghton Mifflin. 2002
Bazerman, M. Judgment in Managerial Decision Making (4th Edition). John Wiley & Sons. 1998
Carr - Ruffino, N. Managing Diversity: People Skills for a Multicultural Workplace. Thompson Executive Press. 1996
International MarketingKeegan/Green. Global marketing (3rd Editon). Prentice Hall. 1999.
Leo Paul Dana. Global Marketing Co-Operation and Networks. Haworth Press. 2000.
William A. Delphos. International Marketing Resource Guide. DIANE Publishing. 1994.
MacroeconomicsCase & Fair. Principles of Economics (7th Edition). Prentice Hall. 2004
Robert Ernest Hall, Marc Lieberman. Macroeconomics. Thomson South-Western. 2004
Lawrence A Boland. The Principles of Economics. Routledge (UK). 1995.
Management Decision MakingMik Wisniewski. Quantitative Methods for Decision Makers (4th Edition). 2006.
Sarojini Balachandran. Decision Making. Greenwood Pub Group. 1987.
Business LawBeatrix Vohrah and Wu Min Aun. The Commercial Law of Malaysia (3rd edition) Pearson Education Malaysia Sdn Bhd. 2002.
Wan Azlan Ahmad, Mohsin Hingun. Principles of the Law of Tort in Malaysia. Malayan Law Journal Sdn. Bhd. 1999.
Mei Pheng Lee. General Principles of Malaysian Law. Fajar Bakti, Petaling Jaya. 1990
Organizational BehaviourStephen P. Robbins. Organizational Behaviour (10th Edition). Prentice Hall. 2003.
Eugene F. McKenna. Psychology and Organisational BehaviourPsychology, Press (UK). 2000.
Philip Gorman. Motivation and Emotion. Routledge (UK). 2001
Business Financial Management 1Brigham/Houston. Fundamentals of Financial Management. - International Student (10th Edition). Thomson. 2004
James R McGuigan et al. Contemporary Financial Management (with Thomson One - Business School Edition and Infotrac). Thomson South-Western. 2005
Jae K Shim, Joel G Siegel. Financial Management. Barron's Educational Series. 2000
Business Financial Management 2Brigham/Houston, Fundamentals of Financial Management. - International Student (10th Edition). Thomson. 2004.
James R McGuigan et al. Contemporary Financial Management (with Thomson One - Business School Edition and Infotrac). Thomson South-Western. 2005.
Marketing StrategiesM.B. Wood. Marketing planning – Principles into practice. Prentice Hall.
Richard J Varey, Barbara R Lewis. Internal Marketing. Routledge(UK). 2001
Ian Chaston. New Marketing Strategies. Sage Publications Inc. 1999.
Human Resources ManagementGary Dressler. Human Resource Management (9th Edition). Prentice Hall. 2003.
Robert Dransfield. Human Resources Management. ca-print-arcourt_Heinemann. 2002.
Patricia Buhler. Human Resources Management. Adams Media. 2002
Information System ManagementHoffer, George & Valacich. Modern Systems Analysis (3rd Edition). Prentice Hall
Avdesh Gupta, Anurag Malik. Management Information Systems. Firewall Media. 2005.
James A O'Brien. Management Information Systems. Irwin Professional Publishing. 1990
EntrepreneurshipThomas W. Zimmerer Norman M. Scarborough. Essentials of Entrepreneurship and Small Business Management. (3rd Editon). Prentice Hall. 2005.
Mary Coulter. Entrepreneurship in Action. (2nd Edition). Prentice Hall. 2001.
Robert Hisrich Michael Peters. Entrepreneurship with PowerWeb. McGraw Hill. 2002.
Advance Management PracticeFrank M. Gryna. Quality Planning and Analysis (4th Edition). McGraw Hill. 2005.
Susan M McHugh, James M McHugh, William G Nickels. Understanding Business (7th Edition). McGraw Hill. 2005.
Arthur C Beck, Ellis D Hillmar. Positive management practices. Jossey-Bass, San Francisco. 1986.
Corporate LawLinda O. Smiddy, Larry D. Soderquist. Corporate Law & Practice. Practising Law Institute. 1999
Reinier H. Kraakman et al. The Anatomy of Corporate Law. Oxford University Press. 2004
E - CommerceKenneth C Laudon & Carol Guernico Traver. E-commerce : business, Technology, Society (3rd Edition). Addison Wesley. 2004.
Mamta Bushry, Mamta Bhusry. E-commerce. Firewall Media. 2005
Janice Reynolds. Complete E-Commerce Book. CMP Books. 2004.
Consumer BehaviourM. Solomon, G. Bamossy, S. Askegaard & M. K. Hogg . Consumer Behaviour : A European Perspective, (3rd Edition). Prentice Hall. 2006
Marieke K De Mooij. Consumer Behavior and Culture. Sage Publications Inc. 2003.
Angus Deaton, John Muellbauer. Economics and Consumer Behavior. Cambridge University Press. 1990.
AuditRick Hayes, Roger Dassen. Principles of Auditing: An Introduction to International Standards on Auditing. (2nd Edition). Prentice Hall. 2006
Nigel Carter. Auditing the ISO 19011 Way. BSI. 2003.
Harvey Cardwell. Principles of Audit Surveillance (Reprise Edition). R.T. Edwards Inc. 2005
Corporate FinanceRichard A. Brealey, Stewart C. Myers. Capital Investment and Valuation. McGraw-Hill Professional. 2002
Suk Hi Kim. Global Corporate Finance. Blackwell Publishing. 2005
Peter L. Bossaerts, Berut Arue Oedegaard, Bernt Arne Ødegaard. Lectures on Corporate Finance. World Scientific. 2001
Mergers and AcquisitionsMichael A., Hitt, Jeffrey S. Harrison, R. Duane. Mergers and Acquisitions. Oxford University Press US. 2001
Ernst & Young LLP. Mergers and Acquisitions. John Wiley and Sons. 1994
Cases in FinanceDavid F. Scott et al. Cases in Finance (3rd Edition). Prentice Hall. 1993.
Suk H. Kim. Global Corporate Finance: Text and Cases. (6th Edition) Blackwell Publishing. 2006.
Robert Bruner. Case Studies in Finance. McGraw-Hill..2002
Financial MarketsJeff Madura. Financial Markets And Institutions. Thomson South-Western. 2005
Peter D. Spencer. The Structure and Regulation of Financial Markets. Oxford University Press. 2000.
Data AnalysisJames R.Evans and David L.Olson. Statistics, Data Analysis, and Decision Modeling (2nd Edition). Prentice Hall. 2003.
Michael S. Lewis-Beck. Data Analysis. Sage Publications Inc. 1995
InvestmentsBodie/Kane/Marcus. Essentials of Investments (5th Edition). McGraw Hill international edition. 2004.
Edwin J Elton, Martin Jay Gruber. Investments. MIT Press. 1999.
Geoffrey A. Hirt, Stanley B. Block. Managing Investments. McGraw-Hill Professional. 2004
International Finance 1Maurice D. Levi. International Finance. Routledge (UK). 2005.
James Charles Pool, Stephen Stamos. ABCs of International Finance. Lexington Books. 1987
International Finance 2Maurice D. Levi. International Finance. Routledge (UK). 2005.
James Charles Pool, Stephen Stamos. ABCs of International Finance. Lexington Books. 1987
Introduction to Simulation and Risk AnalysisFrederick S. Hillier. Introduction to Management Science (2nd Edition). McGraw-Hill. 2003.
Johnathan Mun. Applied Risk Analysis. John Wiley and Sons. 2004
Louis A Cox. Risk Analysis. Springer. 2002.
Managerial AccountingMcWatters, Morse & Zimmerman. Management Accounting - Analysis and Interpretation (2nd Edition). McGraw Hill. 2001.
Shim, Jae K. Schaum's Guideline of Managerial Accounting. McGraw-Hill. 1999.
Roby Sawyers, Greg Jenkins, Steve Jackson. Managerial Accounting. Thomson South-Western. 2005
Money and BankingDonald T. Savage. Money and Banking. Wiley. 1997
Cecchetti, Stephen G. Money, Banking, and Financial Markets. McGraw-Hill/Irwin McGraw-Hill/Irwin. 2004.
Acting for Business MajorsCella Jaffe. Public Speaking : Concepts and Skills for a Diverse Society ( 4th Edition) . Wadsworth Publishing. 2004.
Stephen Lucas. The Art of Public Speaking. McGraw-Hill Education - Europe. 1998.
Business IntelligenceBernard Liautaud, Mark Hammond. e-Business Intelligence : Turning Information into Knowledge into Profit. McGrawHill. 2001
Mary Whitehorn. Business Intelligence. Springer. 1999.
Phillip Ein-Dor. Artificial Intelligence in Economics and Management. Springer. 1996
Operations ManagementRobert Johnston, Stuart Chambers, Nigel Slack. Operations Management (3rd Edition). Pearson Educational & The Financial Times Ltd. 2004.
David Mayle, Alison Bettley, Tarek Tantoush. Operations Management. Sage Publications Inc. 2005.
Michael Lewis, Nigel Slack. Operations Management: Critical Perspectives on Business and Management. Routledge (UK). 2003
Creative Process for Business MajorJohn Mullins. The New Business Road Test: What entrepreneurs and executives should do before writing a business plan. Financial Times Press. 2003
Erik K. C., Esseling. Business Process Improvement Workbook. McGraw-Hill Professional. 1997.
Ned Herrmann. The Whole Brain Business Book. McGraw-Hill Professional. 1996.
How to set up a business in AsiaChris Rowley, Malcolm Warner. Globalization And Competitiveness. Routledge (UK). 2005.
Chris Rowley, Malcolm Warner. Globalization And Competitiveness (Big Business in Asia). Routledge (UK). 2005.
Richard R. Gesteland. Marketing Across Cultures in Asia (A Practical Guide). Copenhagen Business School Press DK. 2002
Intercultural ManagementHelen Deresky. International Management, Managing Across Borders and Cultures (5th Edition). Pearson Prentice Hall. 2005
Nina Jacob. Intercultural Management. Kogan Page. 2003.
Susan C. Schneider and Jean-Louis Barsoux. Managing Across Cultures. (2nd Edition). Prentice Hall. 2002
Managing Cultural Diversity within companyMarc D. Street. Taking Sides: Clashing Views on Controversial Issues in Management. Salisbury University. 2005.
Negotiation TechniquesFisher, R. and Ury, W., Getting to Yes. (2nd Edition). 2005.
Kathleen Reardon. Becoming a skilled negotiator. Wiley. 2005.
Small Business EntrepreneurshipLavern S. Urlacher. Small Business Entrepreneurship: An Ethics and Human Relations Perspective. Prentice Hall. 1999.
Kenneth Edmun Loucks. Training Entrepreneurs for Small Business Creation. International Labour Organization. 1998
Larue Tone. Starting Your Own Small Business. Research & Education Assoc. 1998
Strategic ManagementCharles W L HILL/ Gareth R JONES. STRATEGIC MANAGEMENT an integrated approach. (7th Edition). Houghton Mifflin. 2002.
George A. Luffman, Edward Lea, Stuart Sanderson, Brian Kenny. Strategic Management. Blackwell Publishing. 1996.
Teams and Leadership (Team Dynamics)Thompson, Leigh. Making the Team. Pearson, 2003.
Robert J. Sternberg, John, Antonakis, Anna T. The Nature of Leadership. Sage Publications Inc. 2004.
Dennis Kinlaw. Handbook of Leadership Training Activities. McGraw-Hill Professional. 1997.
Total Quality ManagementJames R. Evans. Total Quality: Management, Organization and Strategy, 4th Edition. Southwestern Thomson. 2004
David L., Goetsch and Stanley B.Davis. Quality Management. 5th Edition. Prentice Hall. 2005
Sid Kemp. Quality Management Demystified. McGraw Hill. 2005
Advertising and PromotionWells, Burnett & Moriarty. Advertising Principles & Practice (6th edition). Prentice Hall Pearson Education International. 2002
Monle Lee, Carla Johnson. Principles Of Advertising. Haworth Press. 2005.
Gary Dahl. Advertising for dummies. Hungry minds Publishing. 2002.
Asian MarketWillie Chien, Stan Shih, Po-Young Chu. Business Growth Strategies for Asia Pacific, John Wiley. 2005
David Ketchum. Big M, little m Marketing: New Strategies for a New Asia. Wadsworth Publishing. 2004
Brand ManagementKevin Lane Keller. Best Practice Cases In Branding. Prentice Hall. 2003.
Jean-Noël Kapferer. The New Strategic Brand Management. Kogan Page. 2004.
Innovation and New Product DevelopmentPaul Trott. Innovation Management and New Product Development. (3rd Edition). Prentice Hall. 2003
B Jerrard, R Newport, Trueman. Managing New Product Innovation. Taylor & Francis. 1998
Direct MarketingMary Lou Roberts and Paul Berger. Direct Marketing Management. Prentice Hall. 2002.
Roddy Mullin. Direct Marketing: A Step-By-Step Guide to Effective Planning and Targeting. Kogan Page. 2002.
European MarketingKeegan,Schlegelmilch. Global Marketing Management; A European Perspective. Prentice Hall. 2002.
Frank (EDT) McDonald, Phil Harris. European Business and Marketing. Sage Publications Inc. 2004
Leo Paul Dana. Global Marketing Co-Operation and Networks. Haworth Press. 2000.
Marketing Industrial ProductThomas E. Graedel, Braden R. Allenby. Industrial Ecology (2nd Edition). Prentice Hall. 2003.
Ramnik C. Vadhar. Marketing of Industrial Products. Industrial Publication Co. 1996.
Hans Jansson. Industrial Products. Haworth Press. 1994
Marketing ResearchMcDaniel & Gates. Marketing Research Essentials (5th Edition). Wiley. 2006.
David Carson. Qaulitative Marketing Research. Sage Publications Inc. 2001.
W Bruce Wrenn. Marketing Research. Haworth Press. 2002
Business to Business MarketingRobert W. Bly. Business To Business Direct Marketing. McGraw-Hill Professional. 1998.